Edition 2018 Foro Brasil Espanha
The Conference
The 1st Foro Brasil España aims at bringing two countries closer together. The conference will engage students, researchers, and professionals from both nations in a multi-disciplinary conversation related to Brazil’s most current social, political, and economic matters. Our main goal is to contribute for strengthening the ties between Brazil and Spain by debating Brazil’s issues and potential, with the post-2018 Presidential Election as a reference starting point.
That debate will unfold in the form of roundtables and panels featuring prominent names in the Brazilian and international communities. At the Foro, a diverse group of businesspeople, journalists, politicians, and other influencers will debate a broad range of topics, such as politics, economics, diversity, and the influence of the media, to name a few.
Sponsors
Event schedule
Day 1 - 23/03/2018
OPENNING
10 a.m. – 11 a.m. | Registration
11:00 a.m. – 11:10 a.m. | Opening ceremony: ESADE’s dean
11:10 a.m. – 11:50 a.m. | Keynote speaker: Nizan Guanaes, honorary president of the Foro Brasil España
12:10 p.m. - 01:20 p.m. | | Roundtable: the challenges of retaining qualified human capital in Brazil Topic: how to recruit and retain highly qualified talent in Brazil
01:20 p.m. - 02:10 p.m. | | Almoço
02:10 p.m. – 03:20 p.m. | | Panel: Brazil, from the foreign investors’ perspective
03:40 p.m. – 04:50 p.m. | Panel: the responsibility of the media as an influencer in the social, cultural,and political debates
04:50 p.m. – 05:00 p.m. | First day’s closing remarks
Day 2 - 24/03/2018
OPENNING
10 a.m. – 11 a.m. | Registration
11:00 a.m. – 11:40 a.m. | Topic: The Carwash Operations’ Legacy
DEBATING BRAZIL’S FUTURE AT THE URBAN AND THE NATIONAL LEVELS
12:00 a.m. – 01:20 p.m. | Roundtable: what to expect from politics in Brazil after the 2018 Presidential Elections?
01:20 p.m. - 02:10 p.m. | | Almoço
02:10 p.m. – 03:20 p.m. | Roundtable: Brasil’s urban challenge
TOOLS FOR BUILDING A VIABLE BRAZIL
03:40 p.m. – 04:50 p.m. | Panel: the economic turnaround challenge in Brazil
05:10 p.m. – 06:20 p.m. | Panel: women as protagonists of the Brazilian turnaround
06:40 p.m. – 07:50 p.m. | Panel: doing business in times of turbulence
07:50 p.m. – 08:10 p.m. | Final considerations
08:10 p.m. – 08:20 p.m. | Closing remarks: a brief message from the organization
Date
ESADE Business School, Barcelona, Spain.
Quando
March 23 and 24, 2018
Target audience
Brazilian and Spanish students and entrepreneurs, investors interested in Brazil, journalists, economists and political scientists.
Transmissão Online ao Vivo
We expect thousands of viewers to watch the Conference in real-time, by online streaming.
Online real-time streaming
300 people expected daily.
Speakers
Adriana Barbosa
Adriana Barbosa is the creator of Feira Preta, the largest black culture fair in Latin America. As a social entrepreneur, she worked at the main social business accelerators in the country and in 2016 was a finalist in the Support Program for Afro-Brazilian Entrepreneurs, organized by the Inter-American Development Bank (IDB) and Anjos do Brasil. In 2017, she was on the list of the 51 most influential blacks under 40 in the world made by the “Most Influential People of African Descent” and made official at a dinner with former President Barack Obama.
Adriano Lima
Adriano Lima is founder of AL+ and CLevel Executive Advisor for Management and People Solutions. He was a Strategy, Management and People executive at Itaú Unibanco, MasterCard and Dasa and a member of the board of Itaú Internacional. He was in charge of Itaú Unibanco’s Global Talent Management, having implemented several trainee and MBA programs. Adriano is a columnist at Você SA, Professor at Insper and Volunteer Advisor at Fundação Estudar.
Antonio Carlos Valente
Antonio Carlos Valente is Chairman of the business consultancy Everis Brasil, one of the world’s largest companies in the sector, present in 87 countries and was also president of the Telefônica group in Brazil. Valente has a degree in Electrical Engineering and a postgraduate degree in Business Administration, both from the Pontifical Catholic University of Rio de Janeiro (PUC-Rio).
Christian Lohbauer
Christian Lohbauer is a pre-candidate for the Senate for São Paulo for the New Party. Master and Doctor in Political Science from USP, he was VP of Corporate Affairs at Bayer in Brazil, Executive President of CitrusBR, Executive Director of ABEF and Secretary of International Relations of the Municipality of SP. He works as a visiting professor at Fundação Dom Cabral and is a member of the boards of ABAG, CEAL, and the Institute of International Relations at USP.
Deltan Dallagnol
Deltan Dallagnol is the coordinating prosecutor of the task force responsible for Operation Car Wash and one of the most active voices against corruption in Brazil, having led the project “Ten measures against corruption”. Bachelor of Laws from UFPR and Master from Harvard University, he is an expert in financial crimes and is the author of several books and articles on the subject. He started his career in MPF/PR in 2003 at just 23 years old.
Gustavo Rocha de Menezes
Gustavo Rocha de Menezes has been the Deputy Consul General of Brazil in Barcelona since 2016. He previously served at the Brazilian Embassies in London, Santiago and Beijing, in addition to being head of the China and Mongolia Division at the Brazilian Ministry of Foreign Affairs. Bachelor in Economics and Master in International Relations from PUC-Rio, he began his diplomatic career in 1995.
Igor Tasic
Igor Tasic is founder and CEO of Startup Europe Week, the biggest entrepreneurship movement in Europe, with events in more than 300 cities, promoted in collaboration with the European Commission. He is a serial entrepreneur, as well as an expert in entrepreneurial ecosystems and in the internationalization of small and medium-sized companies. Previously, he had a career in consulting (Strategy & / Booz & Co.) and in large companies (Orbitall, TIVIT, Telefónica and DuPont). Tasic is a PhD candidate at UPCT and MSc. at Columbia/FGV-EAESP.
Jaime Lerner
Jaime Lerner is a renowned Brazilian politician, architect and urban planner. He was mayor of Curitiba three times and governor of Paraná twice. He was president of the International Union of Architects (UIA) in 2002 and currently Lerner is an urban planner and consultant for the United Nations on urban planning matters.
Jose Carlos Cardozo
Jose Carlos Cardozo is a Brazilian lawyer and politician, affiliated with the Workers’ Party. He was a federal deputy, minister of justice and attorney general of the Union of Brazil. He is a professor at the Pontifical Catholic University of São Paulo (PUC-SP) and attorney for the Municipality of São Paulo.
Suzan Rivetti
Suzan Rivetti is Chairman of J&J Consumo Latin America. She is one of the most respected executives in Brazil and was considered one of the most powerful and influential women in the country (Forbes Magazine). In 2008, she became the first female president of the branch in Brazil.
Vanessa Lobato
Vanessa Lobato is Vice President of Human Resources at Grupo Santander in Brazil, having assumed the position with the challenge of strengthening the performance of the area in a competitive context. His trajectory took place in the commercial areas of the financial segment, where he had the opportunity to work in various roles, being, finally, superintendent of the commercial network in the interior of SP. She is from Minas Gerais, mother of 3 children, and previously worked at Banco Nacional and Unibanco.
Moderators
Evandro Silva
He is a journalist, graduated in communication by the Universidade Federal Fluminense, and dedicates himself to projects with a focus on politics and human rights. He worked for ten years as a public servant at the National Cinema Agency – ANCINE, in support of investment and financing of audiovisual projects.
Dilney Gonçalves
He has been a Marketing professor in the PhD and Master in International Management programs at IE BUSINESS SCHOOL for almost 10 years. He has a degree in Business Administration from UFRS and a PhD in Marketing from INSEAD.
Helena Ramalhinho Lourenço
She is a full professor of economics and business at Pompeu Fabra University and director of the Business Analytics Research Group at the University of Lisbon. She holds a master’s degree in statistics and operations research from the University of Lisbon and a PhD in operations research from Cornell University.
Santiago Simón del Burgo
He is an associate professor in the economics and finance department at ESADE. He is director of the master in economic-financial management of ESADE since 2002. He was CEO and CFO of DC Company and also CEO and chairman of the Hubbard Portugal Group. He holds a doctorate in administration from ESADE.
Monica Noronha
She is the founder of Into the Future and responsible for the units in Brazil and USA. She has 30 years of experience in HR, having worked in large national and multinational companies. Graduated in psychology and post-graduated in psychoanalytic theory in PUC/SP, in the last years she has worked in leadership development, attraction, selection and management of talent programs (internship, trainee and MBA) for Brazilians graduated in Brazil and/or abroad.
Daniel Messeder
He is a founding partner of Falqon Inteligência Empresarial. He worked for the international program to promote entrepreneurship of the Organization of American States (OAS) in the USA and in Brazil.
He was a consultant for Value Partners and worked in Silicon Valley for companies such as Intel and Micron. He has an MBA from California State University, San Francisco and an MBA from UFBA.
Paula Mèlich
She is an expert in sustainability and circular economy. She currently leads the relations with Brazil and the sustainability and circular economy actions of the “Smart City Expo World Congress”, an international meeting held since 2011 in Barcelona to discuss sustainable urban development and smart cities. She has a degree in economics from Universidad Complutense de Madrid and a master’s degree in sustainability and corporate social responsibility from UNED and Universitat Jaume I.
Organizing Committee
Bruno Pena | MBA Candidate na ESADE Business School
President
Project Manager. He worked for Odebrecht for 7 years leading heavy infrastructure projects, before starting his own projects in the area of affordable housing.
Arthur Eliezer | MBA Candidate na ESADE Business School
Head of marketing
Marketing professional. He was a trainee at Grupo Abril, assuming leadership positions in the marketing area.
Julia Rivetti | MBA Candidate na ESADE Business School
Head of comunications and fundraising
Designer. He worked for 7 years at DM9DBB, assuming a leadership position in the area of customer service with experience in Marketing and Branding in clients such as Unilever, Ambev, Latam and Cisco
Leo Gomes | PhD Candidate no MIT-Zaragoza
Head of content and integration
Company administrator. Combined doctoral education at Zaragoza Logistics Center, MIT and Harvard. More than 10 years of professional experience, including 7 years in management consulting (Galeazzi & Associados, Europraxis/Minsait and EY).
Shara Lim | MBA Candidate na IE Business School
Head of legal and logistics
Corporate lawyer with business acumen. LL.M. at Boston University. She worked in the legal department of large publicly traded companies, such as Natura, Alpargatas and Souza Cruz.
Tiffanie Mangels | MBA Candidate na IE Business School
Head of operations
Hospitality professional graduated from the Glion Institute of Higher Education in Switzerland. She assumed the general management of the Noronha Pousadas group, during the transition of owners. Previously, she worked for over 6 years at Hyatt in Singapore, holding a leadership position.
Support
Marcos Stuart Fraser | MBA Candidate na ESADE Business School
Economist specialized in business management. With seven years of experience in FMCG in companies such Procter & Gamble, Cargill, Johnson & Johnson and Infosys. Currently doing an academic exchange at Hitotsubashi School of International Corporate Strategy in Japan.
Viveca Santana | Especialização em Discurso Político na Universitat Autònoma de Barcelona
Specialized in digital media advertising. Has worked several years in Brazil as an executive in large agencies in Salvador. Has been living in Spain for the past seven years, working with digital marketing. Positioning campaigns in Spain, Portugal e and Latin America for companies such as Ford, Kenzo, Chanel and others.
Filipe Barros | PhD Candidate na Universidade Politécnica de Valencia.
Biologist, doctoral education in industrial engineering at Escola Superior Tecnica de engenharia industrial da UPV. With more than 10 years of work and academic experience in sustainability projects at the Governo de Minas Gerais, Inhotim, Grupo GTA and INOWAY.
Diego Gonçalves Claudio/ MBA Candidate na IESE Business School
Engineer graduated from UFMG, with experience as a consultant at Falconi and change manager at Itaú. Acting in projects for redesign and standardization of processes, cost reduction, OBZ, operational merger and matrix revenue management.
Francisco Cavalcanti | Ph.D Candidate na Universitat de Barcelona
Economist and researcher affiliated with the Barcelona Economics Institute (IEB). He holds a bachelor’s and a master’s degree in economics from UFPE and is currently a doctoral candidate at the Universitat de Barcelona. His research investigates the behavior of governments, political parties and voters when affected by popularity shocks such as corruption scandals and natural disasters.
Luis Joaquim Duran | MBA Candidate na IE Business School
Supply Chain executive. With five years of experience as a consultant in different sectors such as education and infrastructure, his focus was on cost management. In the past four years was responsible for the restructuring of the strategic procurement department for the projeto Minas-Rio of Angloamerican Brasil.
Bruna Fernandes Basile / Master’s Candidate no MIT-Zaragoza International Logistics Program
Civil Engineer with specialization in Project Management. Experience in Civil Engineering, including the construction of the Museum of Image and Sound (MIS) in Rio de Janeiro. Currently focusing on Supply Chain, she led Logistics projects at Varejo-Lojas Americanas.
Gustavo Oliveira de Queiroz Galvão/ MSc Candidate na EADA Business School
Economist graduated from INSPER. He worked at Grupo Queiroz Galvao, passing through the food division, where he coordinated the development and launch of new products. Subsequently, he worked in the Group’s financial department, where he managed different businesses such as Steel, Food, Highways, among others.
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